Austria’s flag carrier Austrian Airlines launched updated brand language and a new livery for its fleet of aircraft this week. The moves are apparently centered around helping the airline better participate in the digital age. Austrian’s trademark logo, seen below rendered onto an aircraft, will be adjusted to better fit on mobile screens while the wordmark is also being modernized to appeal to a younger audience.
“Digitalization is changing our lives. Our products, our brand and our company are also making themselves fit for the digital future. The realignment of our branding is another important step in this direction,” said Andreas Otto, Member of the Management Board and CCO of Austrian Airlines in a release.
Edition Hotels announces Stay Plastic Free initiative
Luxury hotel brand Edition Hotels has announced a new Stay Plastic Free initiative to help tackle the ocean plastic pollution crisis. The chain, which operates hotels in yachting hotspots around the globe including Barcelona, Miami, Abu Dhabi, London and New York, became 90% plastic free at the end of March 2018 and aims to be 100% plastic free in all hotels by March 2019.
Fifteen years ago, freshly out of cubicle culture, I made the bold decision to start a travel blog. I felt travel was on the verge of a transformation and wanted a URL to reflect the changing times. But I soon found my first choice — newtravel.com – was already taken. By some travel agency in Bulgaria.
Those days before Twitter and Facebook feel as ancient as the Dewey Decimal System now, but I’m fascinated that Bulgaria stumbled onto that phrase first. And shortly after missing on newtravel, I began covering Bulgaria for Lonely Planet. Its 19th-century revivalist architecture, cheap local wines sold from empty jugs on street corners, and quiet roads crisscrossing mountains immediately wooed me.
Marriott launches home-rental program
Marriott International on Monday debuted a home-rental trial program with U.K.-based Hostmaker.
Marriott launched the six-month program under an initiative called Tribute Portfolio Homes, in reference to its Tribute Portfolio soft brand. Marriott introduced the program with 212 London-area homes, which are accessible through both the TributePortfolioHomes.com website and through a link on Marriott’s home page.